Friday, February 5, 2010

Learn how to do keyword research ? My Favorite Keyword Research Tools list.

Keyword research is one of the vitally important aspect of your search engine optimization campaign. If you target wrong keyword, the search engines and your customers may never find you and also you don’t get a good rank Without good rank you cannot do good business by your website. To do that you need to spend much time to select keyword. Here i try to give you some advice and usefull keyword research tools link. Hope this will help you.
The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache.

The trick is to start slowly.

The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote? Come up with enough words to cover all the services your site offers. Avoid overly generic terms like 'shoes' or 'clothes'. These words are incredibly difficult to rank for and won't drive qualified traffic to your site. Focus on words that are relevant, but not overly used.

If you need help brainstorming ideas, ask friends, colleagues or past customers for help. Sometimes they are able to see your site differently than the way you yourself see it. Also, don't be afraid to take a peek at your competitor's Meta Keyword tag. What words are they targeting? How can you expand on their keyword list to make yours better? It's okay to get a little sneaky here. All's fair in love and search engine rankings.
After selecting keywords your next step is to determine the activity for each of your proposed keywords. You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.

In the early days of SEO, measuring the "popularity" of your search terms was done by performing a search for that phrase in one of the various engines and seeing how many results it turned up. As you can imagine, this was a tedious and ineffective method of keyword research. Luckily, times have changes and we now have tools to do the hard part for us.

By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information. It may also tune you in to words you had previously forgotten or synonyms you weren't aware of.
There are lots of great tools out there to help you determine how much activity your keywords are receiving. Here's a few of my personal favorites:



Google AdWords Keyword Tool : Google's keyword PPC tool doesn't provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation. Still, it may be useful.

Check Traffic tool : This tool will produce an estimate of daily search activity for a specific keyword phrase on the internet across the major search engines. This is only an estimate, and on a daily basis your mileage may vary.


Wordtracker :  Wordtracker's leading-edge research tool gives you the keywords you need to rise above your competitors in search engine rankings. Even better, we also show you how keyword research can help you discover untapped market niches, get inspiration for new products, & create compelling content that distinguishes your site from the pack.

Trellian Keyword Discovery tool :  Keyword Discovery compiles keyword search statistics from all the major search engines world wide, to create the most powerful Keyword Research tool.

http://www.keywordspy.com :  FREE SEO & PPC Keyword Research software tool, that unveil your competitors’ most profitable Ad copies & keywords. Learn from time-tested Ad campaigns.

Apogee-web-consulting :  FREE  KEYWORD  RESEARCH TOOL

After tested your keywords it's time to narrow down the field and decide which terms will make it into your coveted final keyword list.
I recommend creating a spreadsheet or some other visual that will allow you to easily see each word's conversion rate, search volume and competition rate (as given to you by the tools mentioned above). These three figures will allow you to calculate how viable that term is for your site and will be a great aid as you try and narrow down your focus.
The first step in narrowing down your list is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Kill all words that are not relevant to your site or that you don't have sufficient content to support (unless you're willing to write some). You can't optimize for words that you don't have content for.
Create a mix of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does; however, they won't increase the level of qualified traffic coming into your site.
After made up your highly focused keywords, now what do you do with them? You prepare them for launch!



Chances are, if you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Start thinking about how many pages you'll need to create to support these new words, and how and where your keyword phrases will be used.
I typically recommend only going after three or four related keywords per page (five if you can balance them properly). Any more than that and you run the risk of diluting your page to the point where you rank for nothing. Make sure to naturally work the keywords into your content and avoid over-repetition that may be interpreted as spamming. Your content should never sound forced.
Your on-page content isn't the only place where you can insert keywords. Keywords should also be used in several other elements on your site:
•    Title Tag
•    Meta Description Tags
•    Meta Keywords Tag
•    Headings
•    Alt text
•    Anchor Text/ Navigational Links
You've spent a lot of time molding your keywords; make sure you use them in all the appropriate fields to get the maximum benefit.
Congratulations. Your initial keyword research process is behind you. You've created your list, checked it twice, made friends with the keyword research tools and are now off to go plan your attack. You're done, right?
Unfortunately, no. As your customer's and your site's needs change over time, so will your keywords. It's important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.
Best of luck!

Thursday, February 4, 2010

Find your great domain name

There are lots of Good domain names out there, but they can be hard to find. Here are some tools to help you in your search.

Dislexicon – Takes common words and adds suffixes and prefixes. It even gives you the meaning. This site is great for finding short domain names that look like they could be real words.
JustDropped – This site lets you search for domain names that have recently expired. You get a few searches for free with limited results. I’ve found that the free searches are usually adequate for my needs.

DomainsBot – This search engine is geared specifically towards finding a domain name. It works best if you’re looking for a compound-word domain rather than an invented word.

Word Mixer – This one lets you enter up to five words which are mixed up into new, semi-pronouncable words. The same website also has a couple other tools that are useful such as the random words tool which is hit or miss, and the mixer seeds page.

WordFinder – This is actually a tool for crossword puzzles, but it can also be very useful for finding a domain name.

Once you’ve found one, there are about a million places to purchase it. Good luck.

Monday, January 4, 2010

Easy way to create a flash template for a photograghy website

Macromedia Flash MX is a program used to display rich interactive animation and multimedia content on the Web. This is especially advantageous while creating visually appealing websites for photograghers, designers, artists, etc.
One of the main advantages of Flash is that it stores all of the information in a single file that can be easily integrated with most Content Management Systems . Flash is great for showcasing various pieces of media in a dynamic way that can be completely controlled by the author.
This program uses vector graphics, which means that the graphics can be scaled to any size without losing either clarity or quality.

Java applets are also frequently used on the World Wide Web to create dynamic effects on web pages. Nevertheless, Flash applications load much faster than applets do not require programming skills. Flash also allows interactivity while animated images don't.

However, it should be noted that Flash is not a method to replace HTML Web pages. While Flash opens up certain capabilities, its nature of being a single locked file prevents a flash project's text from being read by some search engines, screen readers for the blind and archiving Web services that cache Web pages. Flash must be used only as a way to display media in a self-contained "shell," knowing that the surrounding HTML will complement it.

This is a tutorial that will take you through the process of creating a simple Flash template with 3 buttons which change while your mouse hovers over it.

1. Create a new Flash document/project

2. Import a background image for your template. Could be one of the photographs from the collection.
To align your image with the Stage, open the "align" pane under the window menu. To align, you must first set the To Stage: option to "on," then click the buttons to align to the left edge of the Stage and the top edge of the Stage.
Next, double click on name of the layer up in the timeline and name it to "background."

3. Next, create a new layer, which where we will put our title. Name the new layer "title." (Important! After you create the title layer, LOCK your background layer.
Use the text tool to draw a box on your Stage. And type in "Photography By Nicholas".When you click on the text tool, you might have noticed your properties box has changed to show you all of the option related to text. Here you can change the color of your text, the font, and style. You want to make sure you are using Static Text (like it sounds, it's text that never changes). This is the most common form of text you will use for titles, captions, or text that is "static" and unchanging. You can add effects, such as drop shadows, to your text by clicking on the filters tab in your property panel.

4. Create a new layer and call it "buttons." Remember to lock your title layer, as we won't be using it again.

Now grab each of the photo1.jpg, photo2.jpg, photo3.jpg and drag them to the right side of the stage one at a time, so they are stacked vertically.
You can space the images out evenly by selecting all of them and using the align pane. This time we are not aligning them to the Stage but, rather, to each other. So we turn off the To Stage: option. You can use the middle Distribute option or the left Space button to space out the three buttons. You can also align each button to their left or right edge. In order for this to work, all three buttons have to be selected (you will see a grey strip surrounding them).

5. Click on only ONE of your three button images, making sure only one is selected. Then in the top menu click on Modify then choose Convert To Symbol. Choose button for the symbol type, and give your symbol a relevant name. This name is for your reference only. You will know you have successfully converted your button to a symbol when you see a blue line surrounding your image and a small circle in the center. Repeat the steps above for each image, converting each one to a button symbol.

6. Once you have "converted" each of the three images into button symbols, you can edit the properties of each symbol by double-clicking it to enter symbol editing mode.
First, let's rename the only layer to "image". After that, click on the frame representing the "over" state, and click Insert ? Timeline ? Keyframe. You can also right-click to insert a keyframe.
While the red play head is currently on the over state, click on the button image on your Stage, and then in your properties inspector click on swap.
Choose another photo say photo4.jpg. This allows you to swap the photo on that keyframe for another photo.

7. You can test a project at any time by going to Control ? Test Movie. Or you can press the shortcut key which is Ctrl + Enter